Monday, January 2, 2012

A word as odd as odd, please?

Being a copywriter is fun. But more often than not, it’s a huge responsibility. Wordsmith that you are expected to be (and ideally, should be!) people think you must know every big word, every big phrase.

So it is only natural that I often have to serve as a translation dictionary when the technical team has to shoot a diplomatic mail, to a client frazzled by a technical snag in an application, thanks to a fickle-minded briefing by the client himself.

So, one such day P screams from his cubicle, ‘I want a word’

‘Shoot’ say I

‘How do I say that something is acting odd? One word please’

‘Odd is good enough’ I call back lazily

P gets up and says, ‘I have used that in so many mails. Something new, please.’

At this there is a chuckle from every corner of the office and all the guys are interested.

I roll my eyes and say, ‘How about strange?’

And then I go on to make many suggestions, all of which P rejects, ‘Weird, peculiar, queer, abnormal, funny, curious…’ nothing works.

‘What exactly do you want’ I ask, my own vocabulary exhausted along with MS Word synonyms and thesaurus.com.

‘I want something…something which conveys…well, you know, its acts odd, in the sense you never know how it will in the future.’, says P struggling to make me understand.

‘Unpredictable, you mean?’ I ask

‘Yes! But that’s not the word I want!’ he laughs, seeing my pained expression.

At this the Account Executive guy R says, ‘From the sound of it, the word you are searching for might as well be ‘Woman’’

The guys love digs of these kind and they all burst out laughing, patting R on his back.

Though the comparison tickles me, I put on a fake frown and say, ‘R, your comparisons are bizarre!’

‘Eureka! Bizarre, now that’s one word I have never used in any mail to a client. Thank you!’ P almost does a jig and I hear him typing away on his laptop.

I sit there with my mouth slightly open wondering what’s more bizarre, R’s comparison or the use of the word itself to describe a small technical glitch.


PS: Don’t’ ask me what happened to the mail or what the client’s response to it was. There was no brouhaha around it later, so I guess the client bought the ‘bizarre’ claim. ;)

Happy New Year folks!

11 Destined Comments:

Writing Bee said...

Haha wonderful way to start of new year huh??!! And R's comparison is bizarre but I still ended up giggling!! :P

Karthik said...

Your account executive is damn right. :D

Venkatesh Nandakumar said...

the internet.
http://thesaurus.com/browse/odd

KParthasarathi said...

Interesting read.Thanks

kavita said...

Woman ...haaaa !Wish you a Happy New Year D.C.!

Roohani said...

:D still cant stop laughing..Ur P is very low in vocabulary.. next birthday gift him a a dictionary..
but i know men love comparisons between them n girls so dont mind..
because men will be men..

Rachna said...

haha the comparison with the woman is funny. I would think that odd and bizarre would normally not be interchangeable but depends upon the user. Maybe, he is a bit odd himself :). Wish you a Happy New Year on that note.

Shilpa Garg said...

Laughing out loud at this wonderful conversation... odd=woman=bizarre!! MY MY!! :D

praveen ravi said...

good post!

Destiny's child... said...

Writing Bee
See..that's the point.. :p

Karthik
Of course! Hmph! KIdding ;)

Venkatesh
The internet...was exhausted too..you don't know these guys :D

KP
Thank you :)

Kavita
Wishing you the same :)

Roohani
Nice suggestion! ;) Thank you! :)

Rachna
Same pinch! But the thing is, the client bought it! :D Now, what would you call the client? ;)

Shilpa
Glad to bring the laughs :)

Praveen ravi
Thank you :)

blusky said...

ha ha nice,and oddly enough, P and R sounds fun!! :)
So you be the walking dictionary in your office, he he. Nice post. I would love to read stuff like these on your blog.

Keep writing, keep spreading the joy!! :)